Privacy Notice & Disclosure

Last updated: 2025

This Privacy Notice explains how Artful Parent (“Artful Parent,” “we,” “us,” “our”) collects, uses, and shares information when you use our website at artfulparent.com and any related services, including our newsletter, digital products, and advertising (together, the “Services”).

Artful Parent is part of Brown Brothers Media, a digital publishing group behind several creativity-focused and psychology-based brands.

By using our Services, you agree to the practices described here. If you do not agree with this Privacy Notice, please do not use the Services.

1. Information We Collect

We collect information in three main ways:

a) Information you provide to us

We collect any information you choose to share with us, including when you:

• subscribe to our newsletter
• download a printable or digital resource
• purchase a product
• contact us through a form or email
• comment on a blog post

This can include:

• name
• email address
• billing information (for purchases, processed securely by our payment providers)
• any other information you voluntarily submit in a form or message

If you post comments on the site, your comment and name (or display name) may be publicly visible.

You are not required to provide personal information to browse the site, but some features (newsletter, purchases, downloads) may not work without it.

b) Information collected automatically

When you use the Services, we automatically collect certain information from your browser or device, such as:

• IP address
• browser type and version
• operating system
• pages viewed and links clicked
• date and time of visits
• referring and exit pages
• general location (city/country level)

We use cookies, pixels, and similar technologies to collect some of this data. You can adjust your browser settings to refuse cookies; however, some parts of the site may not function properly without them.

c) Information from third parties

We may receive information from service providers and partners, such as:

• analytics providers (e.g., Google Analytics)
• email service providers (e.g., Kit/ConvertKit)
• advertising partners (e.g., Mediavine)
• payment processors (e.g., Stripe, PayPal)

This may include aggregated usage statistics, campaign performance data, or limited purchase information needed to fulfill your order.

2. How We Use Your Information

We use the information we collect for purposes such as:

• providing and improving the Services
• delivering newsletters and creative resources you signed up for
• processing and fulfilling your purchases
• answering questions and responding to messages
• analyzing content performance and understanding what our audience finds helpful
• customizing content and recommendations
• managing advertising and affiliate programs
• detecting and preventing fraud, abuse, or security risks
• complying with legal obligations and enforcing our terms

We may aggregate or de-identify information so it no longer identifies you personally. We may use this aggregated data for research, reporting, or improving our Services.

3. When We Share Your Information

We do not sell your personal information.

We may share information in the following situations:

• Service providers: with companies that help us operate the Services (hosting, analytics, email delivery, payment processing, advertising, etc.).
• Business transfers: if Artful Parent or Brown Brothers Media is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Legal reasons: when required by law, court order, or to protect our rights, users, or the public.
• With your consent: when you give us explicit permission to share information in a specific way.

4. Legal Basis (for EEA and similar regions)

Where applicable law requires a legal basis for processing personal data, we rely on:

• Contract: to provide you with products, newsletters, or services you request.
• Legitimate interests: to operate, secure, and improve the Services, run our business, and communicate relevant content and offers, where these interests are not overridden by your rights.
• Consent: for certain email marketing, cookies, or optional data you choose to share.
• Legal obligations: when we need to comply with applicable laws.

Where we rely on consent, you may withdraw it at any time.

5. Analytics

We use third-party analytics tools (such as Google Analytics) to help us understand:

• how people find and use the site
• which pages and resources are most useful
• how to improve performance and usability

These tools may collect your IP address, device information, and usage data, which may be transmitted to and stored by the analytics provider.

You can learn more about how Google uses data in advertising and analytics in their privacy policy, and you can use the Google Analytics Opt-Out Browser Add-On if you’d prefer not to be tracked in this way.

6. Advertising & Cookies (Including Mediavine)

Artful Parent works with advertising partners to display ads, including Mediavine for programmatic advertising.

These partners may use cookies, pixels, and similar technologies to:

• show relevant ads based on your visits here and on other sites
• measure ad performance
• understand aggregate audience behavior

This can involve collecting information such as IP address, browser type, device type, pages visited, and general location.

You can control or limit cookies through your browser settings. You can also visit industry opt-out pages (such as the Network Advertising Initiative or Digital Advertising Alliance) for more choices about interest-based advertising.

For more about how Mediavine and its partners use data, please visit their partner information page. Even if you opt out of interest-based advertising, you may still see non-personalized ads.

7. Do-Not-Track Signals

Some browsers offer “Do Not Track” (DNT) settings. There is currently no industry standard for how to respond to these signals, so our Services do not respond to DNT at this time. You can still control cookies and other tracking tools using your browser settings and the opt-out options described above.

8. Your Choices & Rights

You have choices about how your information is used:

• Email: You can unsubscribe from newsletters and marketing emails at any time using the link in our emails.
• Cookies: You can adjust your browser settings to refuse cookies or notify you when they’re used.
• Data access and updates: You can contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

If you are in the EEA, UK, or certain other regions, you may also have rights to:

• restrict or object to certain processing
• request data portability
• lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us using the details at the end of this policy.

9. International Transfers

Our Services are operated from locations that may be outside your country, including the United States, EU, or other regions where our service providers are based. By using the Services, you understand that your information may be transferred to and processed in these locations, which may have different data protection laws than your home country.

We take steps to ensure appropriate safeguards are in place when transferring personal data across borders.

10. Security

We use reasonable administrative, technical, and physical security measures to help protect your information from unauthorized access, loss, or misuse. No system can be guaranteed 100% secure, but we work with reputable providers and follow good practices to safeguard your data.

11. Data Retention

We keep personal information only as long as necessary to:

• provide the Services
• fulfill the purposes described in this policy
• comply with legal, accounting, or reporting requirements

We may retain limited information in backups for a reasonable period after active use has ended.

12. Third-Party Links

Our site contains links to other websites, resources, videos, and services (for example, YouTube, social platforms, or recommended products). We are not responsible for the privacy practices of those third-party sites.

When you follow a link to another site, we encourage you to review their privacy policy.

13. Children’s Privacy

Artful Parent is created for adults — parents, educators, and caregivers. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it as required by law.

14. California Privacy Notice (If Applicable)

If you are a California resident, you may have additional rights under California law, including the right to request information about how your personal information is shared for direct marketing purposes and, under newer laws, rights to access, delete, or limit the use of certain data.

To make a request under California law, please contact us at the email address below and indicate that you are a California resident.

15. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. Any changes will be posted on this page with an updated “Last updated” date. If we make material changes, we will provide additional notice as required by law.

16. Contact Us

If you have any questions about this Privacy Notice or how we handle your data, please contact us at:

📩 [email protected]
📩 [email protected] (general inquiries)

We’re happy to help clarify anything on this page.