Most parents can recite the rules they want their kids to live by, be honest, stay active, treat people well. Two studies looking at what actually shapes children’s behavior suggest those spoken rules matter far less than what a parent is observed doing, sometimes even in a single moment.

The clearest evidence comes from a 2014 study by Chelsea Hays and Leslie Carver, published in Developmental Science. The researchers worked with 186 children ages three to seven, all of whom had been told the same rules about honesty and were then given the same temptation-resistance test, a chance to peek at a forbidden toy while unsupervised. Before the test, half the children were randomly exposed to an adult telling them one small, deliberate lie, a fabricated promise about candy that didn’t come true. School-age children who had witnessed that single lie were significantly more likely to peek at the forbidden toy afterward, and significantly more likely to then lie about having peeked, compared to children who hadn’t seen the adult lie. Every child had heard identical rules about honesty going in. The only thing that changed the outcome was whether they’d actually watched an adult behave dishonestly, and notably, the effect only showed up in school-age children, not preschoolers, suggesting kids become more attuned to modeled behavior as they get a bit older.

A second study helps show that this same pattern extends well beyond honesty, into something as ordinary as how physically active a child grows up to be. In a 1991 study by Lynn Moore and colleagues, published in the Journal of Pediatrics, researchers directly measured physical activity, using an accelerometer worn for roughly ten hours a day over about eight days, in 100 children ages four to seven and their parents, as part of the Framingham Children’s Study. When both parents were physically active, children were 5.8 times as likely to be active themselves compared to children of two inactive parents. Having just one active father made a child 3.5 times as likely to be active, and one active mother roughly doubled the odds. This wasn’t based on how much parents talked about the importance of exercise, it was based on the parents’ own objectively measured movement.

Together, these two studies point to the same underlying mechanism working across very different domains of a child’s life. Hays and Carver’s research shows that a single observed lie can outweigh an entire set of stated rules about honesty, at least for school-age children old enough to notice the gap between words and actions. Moore and colleagues’ research shows that a parent’s actual physical activity level, not their encouragement or instructions about exercise, predicts a child’s own activity level by a wide margin. Between the two, children appear to be reading their parents’ behavior far more closely, and weighting it far more heavily, than anything being explicitly said to them.

It’s worth being honest about what these two studies don’t establish. Hays and Carver’s research measured behavior immediately following a single observed lie in a specific lab setting, and while the effect was clear and statistically significant, it doesn’t capture what happens with repeated, everyday exposure to a parent’s honesty or dishonesty over years. Moore and colleagues’ research is correlational, and while genetics likely plays some role in a child’s activity level alongside modeling, the size of the effect, nearly six times more likely to be active with two active parents, is difficult to explain by genetics alone.

Within those honest limits, the research offers a clear, useful reminder for any parent who assumes their words are doing most of the work. Children appear to be constantly, quietly cataloging what a parent actually does, often more than what a parent says should be done. Being a positive role model, in that light, isn’t a separate parenting task alongside teaching values. It may be the primary way those values actually get taught.