7 psychological needs behind parents who overshare every photo online, according to psychology

by Allison Price
October 1, 2025

I love a sweet baby photo as much as anyone. There’s a snapshot on my fridge of Ellie with mud up to her knees, and another of Milo asleep in the sling with pancake batter on his cheek.

I also know the tug: that rush to post every moment—first time on the balance bike, the goofy bath hair, the sleepy car seat grin.

But why do some of us feel compelled to share it all, all the time?

From long stroller walks and farmers’ market chats with other parents, I’ve noticed the same pattern underneath the overshare habit: it’s meeting real psychological needs. When we understand those needs, we can find gentler ways to meet them—ways that still protect our kids’ privacy and dignity.

Let’s walk through seven of the big ones I see again and again.

1) The need to belong

Have you ever posted a photo and felt your shoulders drop when the first “awww” pops up? That tiny exhale matters. Belonging is a basic human drive. As noted by Baumeister and Leary, “human beings have a fundamental need to belong” (1995).

Social media offers a quick hit of that feeling—hearts, comments, inside jokes in the replies. It’s like the digital version of neighbors waving from their porches.

Oversharing often spikes during transitions: new baby, a move, a tough season at work. We reach for connection the way you reach for a sweater when the evening breeze picks up. Photos become an easy way to say, “We’re here.

Do you see us? Are we part of this circle?”

A gentle adjustment that’s helped me: I ask myself, “Who do I actually want to belong to right now?” If the answer is our closest family or the handful of friends who know Ellie’s giggle in real life, I send the photo privately.

The belonging is deeper—and the audience fits the moment.

2) The need to feel competent

Parenting is the most high-stakes “learn on the job” role I’ve ever had. On days when naps go sideways and everyone cries over the wrong color cup, it’s tempting to toss up a cute photo for reassurance that I’m doing okay.

This is baked into our psychology.

As researchers note, the needs for competence, autonomy, and relatedness are essential for ongoing psychological growth, integrity, and well-being.

A flurry of likes can feel like a performance review: “You’re nailing it, Mama.” So we share and share… and share.

Here’s the catch: competence built on public approval is wobbly. The algorithm changes, people are busy, and suddenly the feedback loop is quiet. What’s steadier? Private evidence. I keep a tiny notes app list called “proof of good-enough.” Things like, “Ellie asked for extra carrots,” or “Milo brought his sister a blanket without being asked.”

When I’m shaky, I look there first, not to the feed.

3) The need for identity

Who am I, now that I’m someone’s mom?

I remember the first time I took both kids to the garden alone. We didn’t harvest much, but I felt so newly “me” and newly “mother” at the same time that I wanted to post every leafy second.

Oversharing can be a way we narrate our evolving identity, especially in the early years when everything is tender and new.

But identity isn’t just what we show; it’s what we practice. I ask: “If no one saw this, would it still matter to me?” When the answer is yes—like the small pride of tying the perfect babywearing knot or figuring out a low-tox stain trick—I know it’s about my values, not my visibility. Those moments are the backbone of identity, whether they live online or not.

4) The need to compare (for safety and reassurance)

Do your fingers ever itch to post a photo with a caption like, “Anyone else’s two-year-old boy climb everything?” Me too. And there’s a psychological reason. We use comparison to make sense of our world; it’s one way we check, “Is my child’s behavior in the realm of normal?”

Social comparison can feel like asking the village, “Is this okay?”

The problem is that comparison also slides into competition without warning.

Suddenly, we’re reading comments with a pit in our stomach: “Her toddler is already pedaling?” That’s when oversharing turns into over-monitoring—of others and ourselves.

A softer move: ask specific, trusted people privately. I text one seasoned friend who knows Milo’s cuddler-climber combo and a pediatrician I adore.

Their responses land differently from a thread with fifty mixed replies. When I do share publicly, I try to ask open-ended questions that invite stories, not scorecards.

5) The need for memory and meaning

One reason I adore photos is the way they hold ordinary magic. The loose tooth grin. The pumpkin stem eyelashes. Oversharing often springs from a beautiful impulse: “I don’t want to forget.”

That need for meaning is real. Photos help us stitch the days together, especially when sleep is thin and time feels like a tumble dryer.

But a public archive isn’t the only archive. Some families create private albums or printed yearbooks. We keep a simple “family field notes” journal by the door.

When we get home from the park, Ellie loves to dictate a line: “Today Milo called dandelions ‘lion flowers.’”

That memory lives in our hands, not just in the cloud. And it’s easier to include the messy, un-photogenic moments that give the bright ones context.

6) The need for control in a chaotic season

Parenting is unpredictable. Teething, growth spurts, daycare bugs—they don’t check our calendars.

Curating beautiful snapshots can feel like a way to bring order to the swirl. The grid is tidy when the house is not. The caption is calm when bedtime is not. No wonder oversharing creeps up during chaotic weeks.

I felt this intensely after Milo stopped napping. I could set up a cute “quiet time craft” photo and suddenly the afternoon felt manageable. But the feeling was fleeting.

What helped more was reclaiming a different kind of control: routines we could count on. A walk after lunch, a basket of library books, a “toy bath” in the sink while I made tea.

The calmer I felt, the less I needed the grid to soothe me.

As Sherry Turkle has said about our digital habits, “we expect more from technology and less from each other” (TED, 2012). For me, that’s the nudge to look up and ask a real person for help before I ask the feed.

7) The need for autonomy and voice

Even in loving partnerships, it’s easy for a caregiver’s voice to get lost under the volume of kid needs. Posting can feel like reclaiming a little space: I have thoughts. I have an eye. I’m here.

That’s not a bad need—it’s vital.

The question is whether we’ve tied our voice to our children’s image. If the only way we express ourselves is through their faces, we may overshare because that’s where our “permission” to speak seems to live.

I started experimenting with sharing the story without the identifying photo: the tiny triumph, the lesson learned, the nature treasure Ellie brought me, photographed from the neck down or from behind. Or I point the camera at my own hands: the bread dough, the compost pile, the repaired toy.

I feel just as seen—maybe more—because it’s my voice, not my child’s image, doing the work.

A quick self-check I use before I post

I keep this simple, because my brain at 8 p.m. needs simple:

  • Dignity: Would future-teen-them feel respected by this?

  • Audience: Who is this for, really? (And can it be shared privately?)

  • Motivation: What need am I asking this post to meet—belonging, competence, identity, comparison, memory, control, autonomy? Is there a kinder offline way?

  • Consent: If my child is old enough, have I asked? If not, can I make the photo non-identifying?

If I still want to share, I go ahead. If the post suddenly feels less urgent, I tuck the photo into our family album and sit on the floor to build a fort with the couch cushions. Nine times out of ten, the fort is the right call.

Closing thoughts

I don’t write any of this from a high horse. I’ve posted photos I later wished I hadn’t. I’ve felt that “just one more” pull and recognized it for what it was: a tired mom hunting for belonging or reassurance in the quickest place available.

When we see the real needs underneath oversharing, we’re not shamed—we’re empowered. We can meet those needs in ways that honor our kids’ privacy and our own values. We can build tighter inner circles, cultivate steadier confidence, and stitch meaning into our days without outsourcing it to the feed.

And somehow, when I choose the slower route—texting my sister the muddy-knees photo, writing down Milo’s new word, taking a breath before I post—I feel more connected.

Not to strangers, but to the people right here: the child sorting leaves on the step, the toddler climbing into my lap, the partner flipping pancakes at the stove.

That’s the belonging I was chasing all along.

    Print
    Share
    Pin